On Monday morning, I received tons of messages from my bank, telephone network, and utility companies wishing me a pleasant customer service week. Last year and the year before that, were no different.
Note, these messages only flood my phone during the first week of October, dubbed “Customer Service Week”. Most customer-focused companies plan activities and compete against each other to win awards.
While being honoured and appreciated feels amazing, I find myself somewhat troubled by this concept. Should customer experience be a one-week affair? Is it not better to spread customer-related activities across the year?